Making an effective TV Commercial Part 3
Production matters in your TV Commercial Every TV commercial production is different in terms of style and budget. Low budget does not necessarily mean it will be a poor production; nor does it mean your message won’t get through to your target audience. However don’t expect a high concept script to be delivered well on […]
Making an effective TV Commercial Part 2
Call to action – a must for any TV commercial! Don’t leave out the ‘call to action’. Potential customers need to know how to buy from you or visit your store or website. Calls to action are usually at the end of the TV commercial and this should be done clearly with either voiceover and/or […]
Making an effective TV Commercial Part 1
Writing a script for a TV Commercial Writing a script to fit your TV commercial’s length is important. It is very easy to try and squeeze too much information into a 15 – 30 second ad believing more is actually better. iTV Production believe too much information can kill the message you’re trying to convey. […]
I have a TV Show concept, how do I sell it to a network?
So you have a TV Show idea and want to get it to air? That’s great! If you believe your TV Show is unique and has wide audience potential, then you should get started. However, be warned, it’s not easy. Firstly, networks don’t like being pitched to unless you’re a production company or have a […]
Why use a green screen studio?
A Green Screen Studio and the technology involved is the base effect you have seen in every Hollywood blockbuster and local weather report. This may seem advanced but really it’s a simple effect. If you film a person with a single colour back ground (green and blue are the most popular) iTV Production will transform that […]
What is Video Production?
What is Video production you ask? Video production is creating an artistic video presentation using video and audio. Throw in the use of a camera, video editing software and creativity an the end product can be broadcast ready for business, personal, corporate events, special celebrations and entertainment! Traditionally, video production was the back end of […]
Geoffrey Rush TV Commercial
My experience with him was movie magic. Geoffrey was a sincere and and down to earth kind of guy. He had his assistants running around getting this and that (as one would when you are as busy as him). He was more than happy to take several shots with myself and even positioned himself so […]