How to capture the attention of young people entering the work force. The biggest problem is the dry material but very important stuff that teens need to know before starting work.
We decided to hire a celebrity which young people can relate to. We then developed a creative solution to place Margot Robbie on a green screen to later add subtle refrences to the show that has made her famous. Then with some clever and fast paced editing and references backgrounds, ACTU now have a successful video that speaks to the target audinece in volumes.