The Problem
How to launch a brand new website to a large audience in an entertaining fashion.
The Solution
Communicate to a conference full of store owners Australia wide about the new Good Guys website and hhighlighting the functionality and how it wil impact their online sales. iTV produced and developed the storyboard, animation, music and final video editing.
Video graphics and testimonials was our answer. We used screen capture technology to help animate and bring the Good Guys website to life. Then using video testimonials of peoples experience with navigation, product interaction and ease of use, we intergarated and produced a video that introduced the main website to a massive audience.
This solution could also be used for introducing complex websites or unique web experiences to a wider audience.