Motor Vehicle Lubricant TVC

The Problem

How to demonstrate a high quality automotive lubricant product while illuminating the FUCHS brand.

The Solution

3D video graphics and a strong orchestral classic score was used to enrich and highlight the quality and brand for FUCHS. All animation, 3D graphics, music and sound FX was developed in-house at iTV studio in Melbourne, St Kilda Australia. With a tight budget and limited time, FUCHS required a TV ad to promote brand awareness for the lubricant product line. The brief was to develop a prestigious and high-end looking TVC that underscored the values and quality of the FUCHS products.