Ford Car Deconstruction 2014

The Problem

iTV was only given 1 high-res Ford photograph which was in immaculate condition and come up with an entire 30sec TVC.

The Solution

Our 3D graphics department needed to research how a brand new car turns to an old rust bucket. Through example images, hands on real life examinations and spending time in a body panel shop, we started our work to get the amazing Ford into a car that is in disrepair.