The Problem
How to get the attention of a very narrow market of viewers who are looking for a franchise and change in life style.
The Solution
Automotive Review is a co production product with iTV and DBC2. This brand is a 3rd party style of TV commercial recommending the benefits of the Snap On Tools business wrapped up in a interview and shots of real people doing real business.
iTV Production Australia have had years spent honing our expertise working on many TV commercial campaigns which has given us an understanding of how to best script and produce advertising that has cut through.
This particular TV commercial has had enormous response and garnered feedback from SnapOn as the best piece of advertising ever produced in Australia for the brand.