‘Automatic Transmission Cooler’ TVC

The Problem

Davies Craig required a ‘branding’ campaign which reached out to the target audience to both educate and make their brand front of mind for consumers. The biggest issue they had was to explain how their product would work for the consumer.

The Solution

iTV provided a solution which needed to make the Davies Craig product ‘cutting edge’. We did this by using advanced CGI video and dramatic effects to demonstrate to the target audience how technologically advanced Davies Craig really are.