The Problem

How to inform an audience interested in the MMA sport of an up coming event.

The Solution

A TV commercial was the fastest and most cost effective way of reaching a large Melbourne audience. As this was the first event, AFC had no prior live fighting footage, so iTV had to re-create scenes in the Green Screen studio located in St Kilda to demonstrate the MMA style of fighting. We then post-produced, edited, developed 3D graphics and titles and delivered the final product to broadcast.