7 Reasons why web videos are more compelling
1 – Videos are visually more attention grabbing and interesting than plain text. 2 – The brain naturally pays attention to human faces. So when our eyes browse through pages and websites, a face will capture our attention. 3 – There is a genuine emotional connection with a face on screen. Humans are geared to process […]
5 Tips for filming children
iTV Production produce many TV commercials and web videos featuring children. You know what they say, never work with animals or children! With our vast experience we would like to share our thoughts and help you film your children with style.
Producing a TV Show in Australia can be difficult
At iTV we’ve had the opportunity to develop a sizzle real featuring great talent. We approached channels 7 and 10 in Sydney, Australia. Initially it was difficult to get access to the Director of Programming, even though the sizzle was only 2.5 mins. We were aiming at a lifestyle programming time slot for Saturday or Sunday afternoon. […]